FILM TOURISM RESPONSES TO THE TOURIST’S EXPECTATIONS - NEW CHALLENGES

This paper sheds light on the world of film tourism, the connection between the film as an image-making tool and the attractiveness of tourism destinations. In this context the present research analyses the phenomenon of film-induced tourism. Even though the phenomenon of the film tourism has been recognized, there are still few profound studies and a lack of the statistical data. However, the evidence of existence of such a phenomenon as film-induced tourism is incontrovertible. Thus, the little statistical data available on this topic indicates that such countries as UK, Australia, and New Zealand lead the way from the point of view of the film tourism. Existence of this type of tourism and its potentially significant economic value make understanding the drivers of film-induced tourism extremely important to know